Why did Labour fail to perform better in the 2015 General Election? An analysis of English voters using the 2015 British Election Study
Published: May 2016

Contrary to expectations, Labour failed to perform much better in the 2015 General Election than they did in 2010. Here, we evaluate the British Election Survey to examine some of the explanations for their 2015 performance. Negative perceptions of Ed Miliband had a modest negative effect on Labour's vote share. There is no evidence Labour fared worse because they moved to the left, but they did suffer from a perceived lack of competence. Labour's anti-austerity message led to some gains, but this was undermined by concerns about their competence and their perceived failures on the economy and immigration.

Keywords: Economics Labour

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