Change in Tactical and Other Motivations for Party Vote Choice
Published: Apr 2014

This research note considers the implications of changes in the reasons-for-party-vote-choice question from the British Election Study (BES) survey. While there are implications of question modification, the measured level of tactical voting in the post-election face-to-face probability surveys has been remarkably stable at around 8 per cent of voters in England since 1992. Comparison of the 2010 face-to-face and internet surveys shows more tactical voting and better self-classification among internet respondents. This note further argues there are problems with the limited set of response options. Free-text "Other" responses show a wide variety of considerations that are useful for electoral behaviour research.

Keywords: Election

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