Gina Neff

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Gina Neff

Professor of Technology & Society at the Oxford Internet Institute and the Department of Sociology




Professor Gina Neff is Professor of Technology and Society at the Oxford Internet Institute and the Department of Sociology at the University of Oxford, as well as the Executive Director of the Minderoo Centre for Technology and Democracy at the University of Cambridge. She studies the future of work in data-rich environments. She has conducted field research on technological disruption across several different industries including health care, media, and construction.

She has published three books and over four dozen research articles on innovation and the impact of digital transformation. Her most recent book, Self-Tracking, co-authored with Dawn Nafus (MIT Press, 2016), focuses on the practices and politics of using consumer technologies to track health and other everyday personal metrics. Her book Venture Labor: Work and the Burden of Risk in Innovative Industries (MIT Press, 2012) about the rise of internet industries in New York City won the 2013 American Sociological Association Communication and Information Technologies Best Book Award. She leads a new project on Data Diversity that studies the sociological factors of using artificial intelligence for decision making. Her research on large-scale building architecture and construction examines how new information and communication technologies require new ways of working and the challenges of implementing these changes at an industrial scale.

She holds a Ph.D. in sociology from Columbia University, where she remains a faculty affiliate at the Center on Organizational Innovation. Professor Neff has held faculty and research appointments at the University of Washington, University of California, San Diego and University of California, Los Angeles. She has had fellowships at the Institute for Advanced Study and Princeton University’s Center for Information Technology Policy. Her writing for the general public has appeared in Wired, Slate and The Atlantic, among other outlets.


Gina supervises students in sociology and technology, economic and organisational sociology, and qualitative and mixed methods. She is no longer taking on new students.