The application of Signalling Theory to health-related trust problems: The example of herbal clinics in Ghana and Tanzania
Posted: 31 Jul 2017

New article by Heather Hamill in Social Science & Medicine looks at the signals herbalists use to communicate trustworthiness to patients in Ghana and Tanzania.

Excerpt from abstract: ‘In contexts where healthcare regulation is weak and levels of uncertainty high, how do patients decide whom and what to trust? In this paper, we explore the potential for using Signalling Theory (ST, a form of Behavioural Game Theory) to investigate health-related trust problems under conditions of uncertainty, using the empirical example of ‘herbal clinics’ in Ghana and Tanzania.’

Further information

Heather Hamill is Associate Professor in Sociology, Fellow of St Cross College